The first public appearance of the new book by Fermoeditore, Whodunit, blue cat? was followed with interest and participation. Arriving from Milan to Mondadori bookshop in Euro Torri mall, the three young authors recounted their adventure: making this book, Giulia, Silvia and Paolo are in fact graduates from I.E.D. (European Institute of Design) in Milan. After the introductions and project general description – not only the illustrations, but also the story was created by the guys – authors have revealed some “secrets” hidden in the pages…
Giulia Coppola: “turning books on the back and joining them you can reassemble the map of the places where the story takes place, each part is designed in the style of a character: the child uses color pencil and smudge, the detective is more accurate and so on… the three volumes are also connected with cat’s tail, which runs on the first pages and represents the internal tracking, we start from the tail to get to the cat”.
Paolo Zadra: “even covers are linked, placing one above the other, we understand the order of the books – the child, the murderer and the detective – although you can start reading where you prefer, is just the same story from different points of view”.
What has taught you this work, on a personal level?
Giulia: “teamworking, something I had never done before, I had a great time, I learned to compare myself with other people on the same project, and I have been experimenting with new design techniques”.
Paolo: “I also loved teamworking with these fantastic colleagues, I found my style step by step making my final essay, experimenting… this work is of a higher level than the others realized, more scholastic, we are committed really so much and I think we got a good result”.
Silvia: “it gave me the opportunity to work in a way not purely academic, in a project not intended just to me but turned to the potential readers. It was a work of research, also of compromises… I will always remember it for the many difficulties we have faced, even on the day of the thesis.
Why the blue cat?
Paolo: “at the beginning we were looking for an element to unify the three books, in fact the cat is drawn by a single hand, that of Julia… the black cat is a typical element of thriller but we wanted to do something different, ours is blue with white spots, we wanted something that would create curiosity”.
Giulia: “at the beginning all three have designed the cat, doing a lot of tests, in the end we chose what seemed to work best”.
The graphic designer Simone Pellicelli, who has edited the definitive edition of Whodunit, blue cat?, explained the choice of the particular paperback: “the pages of the books are glued together so that they are smoother, without thicker coasts or binding margins, a perfect solution for a book like this where the flow of the illustrations, seamless, it is important, the product has become so even a small design object“.
The conversation ended with a comment by the publisher Fermo Tanzi, “the boys have developed perfectly the three elements that we asked for: a coffee table book to share, and the ability to weave the work of the team, either by the user or by the operating groups; saw the result we hope to continue with similar books, and that they are even better than this one”.