Easter is approaching and everything speaks to us of spring and birth. The most representative symbol of this period of the year is the egg, which tells us about the birth and transformation into something (with only one extra letter) new. In addition to the classic chocolate egg with surprise, there is another precious and very famous egg: the one decorated in 1883 by the Goldsmith Peter Carl Fabergé for Empress Maria, on commission of the Tsar. For the occasion, he created the first Fabergé egg, made of white enamelled platinum, containing an additional gold egg, which in turn contained two gifts: a reproduction of the Imperial Crown and a gold chick.
The Fabergé egg is still very fashionable, in fact, until Easter weekend, London will be invaded by more than 200 eggs scattered throughout the city. Thanks to The Fabergé Big Egg Hunt event organized by historic Russian jeweller. Londoners and tourists are thus involved in a treasure hunt which aims to find the largest number of eggs, scattered within 12 different areas of the city. Participants can use interactive maps also present at The Big Egg Hunt site (http://www.thebigegghunt.co.uk/) which provides guidance on approximate egg locations.
Collectors will thus compete in an Easter egg hunt in order to participate in the drawing of a final Grand Prize: a diamond encrusted Fabergé egg called The Diamond Jubilee Egg, worth £ 100,000. There are two auctions arranged for the event: a real one by Sotheby’s and a second virtual one. At the first, 30 giant eggs will be on auction, designed and decorated by renowned artists, designers, Jewellers or designers such as architect Zaha Hadid, designer Diane Von Furstenberg, street artist Mr Brainwash, singer M.I.A, artists Mr. Brainwash, Marc Quinn, Oliver Clegg, Chapman Brothers and designers Tommy Hilfiger and Vivienne Westwood. Participating in the virtual auction instead you will have the chance to win one of the 209 eggs used for the treasure hunt.
The aim, in addition to boosting0the Fabergé brand, is to be able to collect 2 million pounds for children in need for Action for Children and for elephants at risk of extinction for Elephant Family. The Guinness Book of world records is following the treasure hunt because a new record may be set: the largest number of participants in the world in an egg treasure hunt.