Have you seen Fruitscape? In my opinion it is the object par excellence, so elegant, harmonious, it really is the most beautiful design object of the century. To lean a fruit upon it is a ritual, it seems to be wrapped up when it goes to lie down in the space designed for it. A brilliant object thought by a genius of design which is the architect Stefano Giovannoni. I have to say that I am fond of items signed by Giovannoni and every time, even now, I am in a design store and I am picking up a piece saying “this is mine” strangely behind there is his signature.
Architect, a good part of your creations hints at something round, soft …
My focus has never been language but communication. My items often assume organic forms because I use the analogy with natural elements as communication tool. My intent was to transfer within the project figurative elements which in the context of design were relegated from the modern movement onwards, in the realm of kitsch. The general public has always been attracted to figurative objects that appear in all the houses of ordinary people.
A colorful world yours…
I’m interested in that the object has its own sex appeal, and color is a determining factor. I think it’s possible to think of an object through color and give a first emotional definition.
How do you get to use plastic?
Plastic is the industrial material for excellence, using plastic you can create emotional and sensory objects for a wide range of audiences. The plastic allows you to give an object formal but also conceptual flexibility, then create really media objects.
I find that with Alessi, you have liberalized design
The first object I designed for Alessi, Girotondo tray, changed the company’s DNA. Its commercial success has broken all sales records in the design world, opening the company to a broader consumer and less elitist target, which will lead soon after to the advent of plastic products. Alessi, through this process, will be transformed radically. From the editions of the eighties to an evolved company capable of interacting especially with the younger crowd.